Insights

Straight answers to expensive questions

What software actually costs, when to build versus buy, and the decisions that quietly determine whether a project works. No thought leadership.

Business18 August 2025 · 7 min read

What a business website should actually cost

Quotes for the same brief can differ by a factor of ten. Here is what actually drives the number, and how to tell a cheap quote from a bad one.

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Mobile6 min read

Flutter or native? A straight answer for business apps

Cross-platform frameworks have a reputation problem left over from a decade ago. Here is where Flutter genuinely fits, and where you should still build native.

22 July 2025

Business5 min read

Five signs your spreadsheets have become a liability

Spreadsheets scale further than most people expect — right up until they suddenly do not. These are the symptoms that show up just before they break.

30 June 2025

Web6 min read

Why your website is slow, and what actually fixes it

Most slow sites are slow for the same three reasons — and none of them are fixed by moving to a more expensive hosting plan.

14 May 2025

Design5 min read

When a design system is worth it, and when it is overkill

Design systems save real money on the right project and waste it on the wrong one. The deciding factor is simpler than most articles suggest.

9 April 2025

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